Abstract:
D'Youth Cookies is a business that sells cookies, with a goal to be competitive in the market. The company's ideas are generated using techniques such as internet research and focus groups. D'Youth Cookies targets a customer segment that includes UMS students, cookie lovers, and kids, with a focus on middle-income customers and those who are aware of health and safety. The business's value propositions include affordable pricing, quality materials, delivery service, and ensuring a halal and clean environment. Key activities for the business are production, controlling, communicating, promoting, and delivery. They promote their products through social media platforms like Facebook, Instagram, and WhatsApp, as well as a direct kiosk channel. The company's key partners are suppliers, including Bake With Yen and Loi Loi Mini Market. The main sources of revenue are the sale of cookies and delivery fees.
