D'Friend.Co_BMC Presentation Guide

Abstract

The Milky Cerelac Cookies business is a biscuit venture designed to deliver a unique and nutritious product that blends taste with health benefits, targeting customers aged 10 to 45 across Sabah, Sarawak, and Peninsular Malaysia. Positioned within the affordable price range of RM15, the cookies are enriched with vitamins, minerals, iron, and low fat, making them attractive to both children and health-conscious consumers. Guided by the Business Model Canvas (BMC), the enterprise emphasizes its value proposition of nutritious yet enjoyable snacks, leverages online channels like Instagram, Facebook, and WhatsApp for sales and engagement, and nurtures customer relationships through direct surveys and feedback. Revenue is generated through cash and debit sales, supported by key resources such as raw materials, entrepreneurial knowledge, and human skills, while partnerships with hypermarkets, cooking studios, and suppliers strengthen its operational foundation. Despite competition and cultural barriers, the business highlights branding, creative marketing, and focused target segments as strategies to ensure sustainability, profitability, and future scalability.