GiveUSmile_BMC Presentation Guide

Abstract

GiveUSmile Box is a business whose vision is to provide a quality and affordable gift box for everyone, with a mission to create the finest gift boxes available and to attract and maintain customers. The company focuses on a niche market, with a demographic and geographic target segment that includes men who are often confused about what to give as a gift. The business's value proposition is providing ready-made gift boxes at very reasonable prices, including postage fees, and offering face-to-face delivery to mitigate courier delays. Key activities involve producing the gift boxes, marketing through social media platforms like Instagram and WhatsApp, and managing delivery services. Revenue is generated through transaction sales and a shipment fee, while key partners include De.Box and PosLaju. The company's key resources are a unique logo, capital from members, and aggressive marketing. Customer relationships are fostered through personal assistance to maintain trust and increase sales. The cost structure includes initial start-up money to purchase materials and supplies.