Popiechez_BMC Presentation Guide

Abstract

PopieChez is a business created by nine students from Universiti Malaysia Sabah to supplement their income during the semester. The company's vision is to create a difference in the food industry by providing quality food that can be enjoyed by everyone. The mission is to serve affordable, high-quality food, diversify product tastes, and make their products a customer's top choice. They started by selling popiah skin snacks with chocolate and cheese flavors. PopieChez's value proposition includes a new jar packaging, which is popular, cheap, high-quality, and can be enjoyed anywhere. Their target customers include teenagers and adults who are cheese enthusiasts. The company promotes its products through social media platforms like Instagram and Facebook. Key activities include research, production, marketing, and sales. Their key partners are the nine members themselves, who contribute their knowledge in areas like basic accounting, marketing, and design. Revenue is generated through sales, and the cost structure is cost-driven, with variable costs for raw materials and fixed costs for electricity and Wi-Fi.