Abstract:
Chicclaw Official is a rebranded traditional food venture that leverages local resources and cultural heritage to deliver affordable, nostalgic, and high-quality sweet potato–based products to diverse customer segments across Malaysia. Guided by the Business Model Canvas framework, the business highlights its value propositions of preserving traditional tastes while ensuring accessibility through social media channels and delivery services. Customer relationships are nurtured via affordable combo deals, free gifts, and personalized engagement, supported by revenue streams from product sales and service fees. Key resources include strategic partnerships with local suppliers, member-driven capital investment, and digital marketing expertise, while key activities focus on product branding, packaging, and online sales. With a cost-driven structure emphasizing affordability and scalability, Chicclaw Official positions itself as a sustainable and innovative player in the traditional food market.
