Abstract:
Valérie Théa & Co. is a beauty business specializing in affordable, all-natural facial masks that cater to a wide demographic of skincare-conscious customers in Malaysia. Guided by the Business Model Canvas framework, the company’s value propositions emphasize low-cost, no-minimum-order purchases, convenient delivery options, and high-quality organic ingredients that appeal to both men and women aged 15–45. Customer relationships are built through consistent social media engagement, personalized services, and promotional strategies, supported by distribution channels such as Instagram, Facebook, and courier services. Revenue streams derive mainly from direct product sales, while key resources include the Lea Gloria brand masks, packaging tools, and a skilled management and marketing team. Key activities revolve around product sourcing, packaging, promotional campaigns, and customer support, while partnerships with international suppliers and local Shopee vendors ensure product availability and competitive pricing. With a cost-conscious structure and clear growth objectives, Valérie Théa & Co. positions itself as an accessible and trustworthy beauty brand committed to solving skin problems affordably and naturally.
