Abstract:
UniQue MeRaKee, which was established by 10 students from Universiti Malaysia Sabah (UMS). The business sells tie-dye tote bags that can be customized with words or quotes. The presentation covers the business's identity, including its name meaning, slogan, vision, and mission. The guide outlines the company's approach to product development, market research, and financial planning. It identifies customer "pains" such as limited designs and unpractical materials, and offers "gains" through pastel colors, customized quotes, lightweight material, and zippers. The team used techniques like brainstorming, focus groups, and internet research to generate ideas and understand market demand. The feasibility analysis includes product desirability and demand, industry attractiveness, management prowess, and financial sufficiency. This presentation guideline details the nine blocks of the business model canvas, including customer segments, value propositions, marketing channels (Instagram, Facebook, email, WhatsApp), customer relationships, revenue streams, key resources, key activities, key partners, and cost structures. The business operates mainly in Sabah and Sarawak and offers free delivery for purchases of five or more bags. The product, which is priced at RM13.80, is aimed at the young generation.
