Abstract:
Culture represents the shared values, beliefs, norms, language, and social practices that guide how people interpret the world and interact with others. It forms the foundation of identity, shaping how individuals communicate, resolve conflict, express emotion, and construct meaning. Within any broad cultural system, smaller groups known as co-cultures emerge, each with their own distinct experiences, expectations, and communication styles. These co-cultures may be formed based on ethnicity, religion, age, profession, social status, or shared interests. Understanding the relationship between dominant cultures and co-cultures is essential for navigating diversity in universities, workplaces, and communities. It allows communicators to recognise differences without stereotyping, appreciate the richness of multiple identities, and adjust their communication in ways that foster respect, clarity, and meaningful connection.
Description:
Culture is the shared system of values, norms, and practices that shapes how people think and communicate. Co-cultures are smaller groups within a larger culture that share unique traits or experiences, leading to distinct communication styles and identities.
