Malaysian Handcraft Digital Marketing: Promoting Cultural Heritage Online

Abstract

Malaysian Handcraft Digital Marketing: Promoting Cultural Heritage Online is a digital magazine that highlights the role of digital marketing in promoting traditional Malaysian handcraft products such as batik, songket, and rattan. The magazine presents how visual content, storytelling, and social media platforms can increase awareness of cultural heritage while supporting local artisans and boutique businesses. It also demonstrates how digital promotion helps expand market reach, attract online customers, and strengthen brand identity for traditional craft products. By integrating cultural knowledge with digital marketing strategies, the publication encourages sustainable promotion and preservation of Malaysian traditional handcraft industries.