Abstract:
The Strategic Entrepreneurial course is
designed to expose students to the realworld
application of entrepreneurial
concepts, particularly in areas such as
strategic planning, leadership, decisionmaking,
and operational management.
Rather than focusing solely on theories
taught in lectures, this course emphasizes
experiential learning, where students are
required to step out of the classroom and
experience entrepreneurship in a practical
and realistic environment.
One of the key components of this course
was participation in the vendor expo
during La Innoventura Festiva, a largescale
entrepreneurship event organized by
the Entrepreneurship Club of the Faculty
of Business, Economics and Accounting,
Universiti Malaysia Sabah. The event
brought together students, academic staff,
and visitors, providing a platform for
students to apply business ideas, showcase
creativity, and experience real customer
interaction.
