Newsletter Entrepreneurial Strategy

Abstract

The Strategic Entrepreneurial course is designed to expose students to the realworld application of entrepreneurial concepts, particularly in areas such as strategic planning, leadership, decisionmaking, and operational management. Rather than focusing solely on theories taught in lectures, this course emphasizes experiential learning, where students are required to step out of the classroom and experience entrepreneurship in a practical and realistic environment. One of the key components of this course was participation in the vendor expo during La Innoventura Festiva, a largescale entrepreneurship event organized by the Entrepreneurship Club of the Faculty of Business, Economics and Accounting, Universiti Malaysia Sabah. The event brought together students, academic staff, and visitors, providing a platform for students to apply business ideas, showcase creativity, and experience real customer interaction.