Abstract:
The Crystal-Stevia Business Model Canvas (BMC) provides a comprehensive guideline to showcase the company’s approach in delivering healthier sugar alternatives through natural stevia-based products. By mapping the nine building blocks of customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure, the guideline demonstrates how Crystal-Stevia creates value by promoting wellness, affordability, and sustainability. It emphasizes the role of strong partnerships, effective distribution channels, and consistent customer engagement in supporting growth, while ensuring operational efficiency and financial viability. This presentation note serves as a clear framework to align strategy, communicate value, and guide the future expansion of Crystal-Stevia in the health-conscious market.